Health Ministry Highlights Major Healthcare Initiatives at India International Trade Fair 2026

‘Yuva Bharat, Swasth Bharat’ Pavilion Focuses on Preventive Healthcare, Healthy Living and Youth Participation; 39 Stalls Showcase 24 National Health Programmes

The Union Ministry of Health and Family Welfare is presenting its major healthcare programmes, achievements and public health initiatives at the 45th India International Trade Fair (IITF) 2026, which commenced on November 14 at Bharat Mandapam, New Delhi. Organised by the India Trade Promotion Organisation (ITPO), the annual event will continue until November 27.

The Ministry has established a dedicated Health Pavilion to familiarise visitors with government healthcare schemes, promote disease prevention and encourage people to adopt healthier lifestyles.

Dr. M. Srinivas, Member of NITI Aayog, inaugurated the pavilion on Saturday in the presence of Union Health Secretary Smt. Punya Salila Srivastava, Dr. Rajiv Bahl, Secretary, Department of Health Research and Director General of the Indian Council of Medical Research (ICMR), Shri Sunil Kumar Barnwal, Chief Executive Officer of the National Health Authority (NHA), and other senior officials.

The Ministry's participation aims to create greater public awareness about healthcare services, early diagnosis, disease prevention and the importance of making informed health-related decisions.

‘Yuva Bharat, Swasth Bharat’ Promotes Preventive Healthcare

The central theme of this year's Health Pavilion is ‘युवा भारत, स्वस्थ भारत’ (Young India, Healthy India). The theme underlines the importance of building a healthier nation by encouraging young people to adopt healthy habits and become active participants in promoting public health.

Special emphasis has been placed on preventive healthcare, physical and mental well-being, early identification of diseases and lifestyle improvements.

Through educational displays, interactive activities and practical demonstrations, the pavilion seeks to present health-related information in an accessible and engaging manner, particularly for children, young visitors and families.

Addressing the inaugural gathering, Dr. M. Srinivas highlighted the growing challenge posed by non-communicable diseases (NCDs) and lifestyle-related health conditions. He stressed that preventive healthcare, public awareness and timely medical intervention are essential to reducing the burden of such diseases.

He also encouraged citizens to take greater responsibility for their health by adopting healthier routines, recognising potential health risks and seeking medical advice at the appropriate time.

Dr. Srinivas observed that the pavilion provides an important platform for visitors to understand common health concerns, learn about preventive measures and become familiar with the various healthcare schemes and services offered by the government.

24 National Health Programmes Featured Across 39 Stalls

One of the major attractions of the Health Pavilion is its extensive display of government healthcare programmes and services.

Spread across 989 square metres on the ground floor of Hall No. 4 at Bharat Mandapam, the pavilion features 39 stalls representing 24 national health programmes, programme divisions and participating organisations.

The exhibits cover a broad range of healthcare areas, including primary healthcare, immunisation, maternal and child health, disease prevention, digital health services, mental healthcare, food safety, organ donation and medical support services.

Major government initiatives being showcased include:

• Ayushman Arogya Mandirs

• Ayushman Bharat–Pradhan Mantri Jan Arogya Yojana

• eSanjeevani National Telemedicine Service

• Universal Immunisation Programme

• Rashtriya Bal Swasthya Karyakram

• TB Mukt Bharat Abhiyaan

• Tele-MANAS mental health services

• National disease prevention and control programmes

The pavilion also enables visitors to interact directly with representatives of different programme divisions and participating organisations, helping them understand available facilities and access information about government healthcare services.

Live CPR Demonstrations and Interactive Health Awareness Activities

To make health education more practical and interesting, the Ministry has organised several interactive activities throughout the pavilion.

Visitors can participate in health awareness sessions, live Cardiopulmonary Resuscitation (CPR) demonstrations, Nukkad Natak, health talk shows and quiz competitions.

These activities aim to communicate important health messages in simple language while highlighting the significance of disease prevention, early diagnosis, emergency response and healthy lifestyle choices.

The live CPR demonstrations are particularly useful in familiarising visitors with basic emergency response techniques and the importance of timely assistance during medical emergencies.

Special Kids' Zone Encourages Healthy Habits

A dedicated Kids' Zone has been created to make the pavilion more engaging for children and families.

The zone features traditional games and recreational activities, with an emphasis on screen-free entertainment. The initiative encourages children to participate in physical activities, interact with others and learn through play.

The arrangement also seeks to introduce young visitors to the importance of maintaining healthy habits from an early age while providing families with an enjoyable learning experience.

Special TB Awareness Drive Includes AI-Based Screening

Tuberculosis prevention and awareness have received special attention at the Health Pavilion through a dedicated stall under the National TB Elimination Programme (NTEP).

The stall provides information about TB symptoms, prevention, diagnosis, treatment facilities and support services available to patients.

An important feature is the use of artificial intelligence-enabled handheld X-ray technology for TB screening. A Medical Officer is also available to offer consultations and medical guidance to visitors.

The facility is further encouraging individuals and organisations to register as Ni-kshay Mitras and extend support to people affected by tuberculosis, including through nutritional food baskets.

To increase public participation, awareness programmes such as Nukkad Natak, magic shows and interactions with the TB mascot are also being organised.

These activities highlight the importance of recognising symptoms early, completing treatment, providing nutritional support and involving communities in the nationwide fight against tuberculosis.

The initiative reinforces the government's objective of achieving a TB-Mukt Bharat through coordinated efforts and active citizen participation.

Bringing Government Healthcare Services Closer to Citizens

The Health Pavilion at IITF 2026 reflects the Union Health Ministry's efforts to improve public awareness and make information about government healthcare initiatives more accessible.

By bringing together 24 national programmes and organisations under one roof, the exhibition offers visitors an opportunity to explore healthcare services, understand preventive measures and interact with programme representatives.

The initiative also highlights the importance of young people's participation, community awareness and individual responsibility in improving public health.

Through its theme of ‘Yuva Bharat, Swasth Bharat’, the Ministry seeks to encourage a culture in which preventive healthcare and healthy living become an integral part of everyday life.

List of Participating Health Programmes and Organisations

The following 24 programmes and organisations are participating in the Health Pavilion through 39 stalls: